Singapore turns 60 in 2025, and the National Day Parade (NDP) promises to be one of the most meaningful celebrations yet. This milestone isn’t only about fireworks, parades, and songs; it’s about the values, resilience, and spirit that built this nation. Among the official partners this year is Crystal Tomato®, a proudly homegrown brand with a mission deeply rooted in protecting skin health.
By sponsoring 216,000 units of Crystal Tomato® Beyond Sun Protection sunscreen for distribution in NDP fun packs, Crystal Tomato® brings more than just skincare to the celebration—it brings a message of protection, prevention, and pride in Singaporean innovation.
Honouring SG60 as a Homegrown Brand
For Crystal Tomato®, the opportunity to contribute to SG60 is more than a corporate milestone—it’s personal. As a Singapore-born brand, celebrating the nation’s 60th birthday carries special weight.
The act of sponsoring Beyond Sun Protection for hundreds of thousands of Singaporeans is symbolic: it means promoting health, protection, and confidence during a national celebration often held under the intense outdoor sun. It reflects a proud moment for the brand and a meaningful way to serve the people who share its home.
The Driving Force Behind the Initiative
At the heart of this initiative is Crystal Tomato®’s philosophy: true skincare is skin health, not vanity. Protection and prevention come first.
Singapore’s lifestyle—sunny, humid, and increasingly digital—makes advanced protection vital. By including Beyond Sun Protection in every fun pack, the brand encourages Singaporeans to enjoy the festivities without compromising their long-term skin health. It’s both a gift and a gentle reminder: prevention is always easier than correction.
Why Sun Protection is Essential in Singapore
Anyone who has lived in Singapore knows the intensity of the sun and humidity. Long hours outdoors without protection can lead to lasting skin damage, pigmentation, and premature ageing.
This partnership isn’t just about free sunscreen—it’s an extension of Crystal Tomato®’s broader mission: educating the public about full-spectrum protection. Beyond Sun Protection doesn’t stop at UV rays. It also shields skin from blue light emitted by digital devices and airborne pollution, both increasingly relevant in today’s modern lifestyle.
Through NDP 2025, Crystal Tomato® is amplifying awareness that advanced, everyday defense is no longer optional—it’s essential.
The Founder’s Journey
Professional Background
Before Crystal Tomato®, the founder’s career was in business and entrepreneurship. Working with international partners provided exposure to global beauty and wellness trends, but one gap stood out clearly: most skincare products focused on temporary cosmetic results rather than root causes of skin health.
This insight fuelled the creation of Crystal Tomato®, a brand built not on vanity, but on self-care backed by science.
Personal Inspiration
The vision wasn’t purely professional. Personal experiences—watching friends and family struggle with recurring pigmentation and dark spots—ignited a deeper passion. These observations highlighted the need for gentle yet effective solutions that could truly improve skin health in the long term.
Pioneering Oral Skin Health Supplements
In 2012, Crystal Tomato® took a bold leap: launching an oral supplement for skin radiance.
The founder’s own struggle with pigmentation revealed that topical treatments often offered temporary relief. Inspired by the idea that “we are what we eat,” the focus shifted inward—towards nutrition as a foundation for skin health.
The discovery of colourless carotenoids was pivotal. These unique compounds could protect and brighten skin from within, offering a revolutionary approach to lasting clarity. What began as a bold, almost risky move became the foundation of a brand now trusted worldwide.
Overcoming Early Challenges
The early years weren’t easy. Convincing sceptics that a supplement could visibly brighten skin sounded improbable.
Yet, Crystal Tomato® stayed resolute, becoming the first brand to formulate with premium, clinically proven colourless carotenoids. Unlike competitors who borrowed studies without the same active content, Crystal Tomato® invested heavily in clinical trials, dermatologist collaborations, and integrity-driven innovation.
This commitment to authenticity transformed doubt into trust and became the cornerstone of the brand’s reputation.
A Focused, Science-Driven Product Strategy
Unlike many skincare companies, Crystal Tomato® never aimed for a sprawling product line. Instead, the brand chose quality over quantity. Every product developed had to serve a real need, provide measurable results, and support long-term skin health.
For example, the Skin Clarity Cream, designed as a targeted treatment for pigmentation, was also clinically proven to increase skin hydration by 40%. This dual benefit—brightening and strengthening the skin barrier—exemplifies the brand’s focus on purposeful innovation.
From oral supplements to topical creams to advanced sunscreens, every product works together as part of a comprehensive inside-out system.
Continuous Innovation and Global Trust
Innovation is not about chasing trends—it’s about following science. This principle has kept Crystal Tomato® at the forefront of skin health. By consistently investing in premium, proven ingredients and clinical research, the brand has earned trust from both consumers and medical professionals.
It’s this dedication to evidence and efficacy that sustains Crystal Tomato®’s reputation worldwide.
Beyond Sun Protection: A Modern Skin Shield
The Beyond Sun Protection sunscreen was five years in the making. Unlike conventional sunscreens, it was developed to address modern stressors like blue light and pollution.
A breakthrough moment came when lab results confirmed that the formula provided 54.1% protection against blue light, surpassing the WHO’s benchmark of 35%. This wasn’t just another sunscreen—it was a next-generation shield, perfectly suited to today’s digital, urban lifestyle.
Beyond Sun Protection embodies Crystal Tomato®’s mission: not just protecting, but actively preserving long-term skin health.
The Singapore Advantage
Being a Singaporean brand has shaped Crystal Tomato® in unique ways. Singaporeans are discerning consumers who demand safety and efficacy. Building trust here required exceptionally high standards, which became a competitive advantage globally.
Products were developed and tested in one of the most challenging climates for skin—hot, humid, and UV-intense Southeast Asia. This ensured reliability in real-world conditions. Combined with deep knowledge of Asian skin concerns like pigmentation and melasma, the brand’s solutions resonate worldwide.
Collaborations with respected research centres in Singapore and abroad further cement credibility.
Leadership and Lessons
As a female founder, the journey has also been about breaking barriers. The advice for aspiring entrepreneurs?
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Surround yourself with experts.
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Stay patient and persistent.
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Always put consumers first by solving real needs, not chasing fads.
These principles have guided Crystal Tomato® from its earliest days to its current success.
Balancing Work, Family, and Purpose
Running a global skincare brand while balancing personal life isn’t easy. Delegation and trust in a strong team are essential. Prioritising family and self-care allows the founder to sustain creativity and clarity.
Motivation comes from seeing Crystal Tomato®’s real-world impact: helping people feel confident in their own skin. That purpose makes even the busiest days fulfilling.
Redefining Success
In the beginning, success meant proving that an oral supplement for skin clarity could work. Today, success is measured differently—it’s about impact: empowering individuals with confidence, and seeing Crystal Tomato® recognised as a trusted, science-driven global brand.
The Future Vision of Crystal Tomato®
Looking ahead 5–10 years, the brand’s vision is bold yet clear: to make inside-out, science-backed skin health solutions a global standard. Expansion into new markets will go hand in hand with continued innovation in pigmentation and environmental skin defence.
The mission remains the same—gentle yet effective solutions that last.
Conclusion
Crystal Tomato®’s role as an official partner of NDP 2025 is more than a sponsorship. It’s a proud statement of what Singaporean innovation stands for: resilience, science, and care for community.
By gifting 216,000 units of Crystal Tomato® Beyond Sun Protection, the brand isn’t just offering sunscreen—it’s offering confidence under the sun, protection for the future, and a celebration of skin health at a national milestone.
As Singapore marks SG60, Crystal Tomato® continues to shine as proof that local innovation can achieve global trust while staying rooted in its mission: to protect, prevent, and empower.
